Since the coronavirus pandemic began in the country, people and especially small businesses have had to reinvent themselves for not having great losses with the crisis. The current moment is delicate and to cope with it in the best way, it is necessary to have a rational and optimistic spirit to turn this moment of threats into great opportunities.

If you are a new entrepreneur and still do not know what to do to innovate, start by identifying the people demands that are not being met, solve the problems by offering products or services that will be useful and meet a need.

If you already have your business and it is not going very well, the first step is to avoid unnecessary expenses. Also try to negotiate your expenses, because as it is a problem that affects everyone, several companies are willing to negotiate for not having losses.

For those that, for example, have a face-to-face sales trade, you can start offering your products online, as consumers are turning to shopping on websites for the safety and convenience of receiving the product at home. Having an online presence is critical to any business, so create actions on digital platforms to increase your sales. The internet is your showcase and you need to be well seen, both on your website and on social networks.

Find opportunities with what you already have. For example, do promotions for less-sold products and liquidation of products that have been in inventory for a long time. Check the possibility of delivery services and expand payment methods to keep customers.

If you provide face-to-face services, take the opportunity to hold meetings through online tools like Google Meet, Zoom and Teams. Analyze how you can help your customer, even if it is from a distance.

At CAMBICI, we are an important commercial, economic and sociocultural link between Brazil and Israel with the purpose of fostering business within the country and between the two countries. Our members participate in important meetings of strategic committees composed of prominent business leaders in various areas of activity in order to cooperate for a prosperous business ecosystem, favoring business, benchmarking, researches, investments and business missions. Become a member and make your business prosper too! Access: https://cambicirj.org.br/associe-se/